Showing posts with label brand. Show all posts
Showing posts with label brand. Show all posts
Sep 18, 2009
Feb 26, 2007
branding romania
fabulospirit?
"O noua imagine a Romaniei a prins viata in Departamentul de comunicare al Ministerului Afacerilor Externe, paralela cu „brandul de tara“ la care Agentia pentru Strategii Guvernamentale lucreaza de doi ani. Campania mizeaza pe cuvintul inventat „Fabulospirit“, pentru ca ministerul nu a identificat nici o alta trasatura pur romaneasca. "
3 mil euros campaign to repair romania's image.I'm really looking forward to this campaign.
I just don't get it.
I mean it is difficult to brand romania but fabulospirit?
Do you feel the fabulospirit? What does it mean?
bogdana wrote about it too
"O noua imagine a Romaniei a prins viata in Departamentul de comunicare al Ministerului Afacerilor Externe, paralela cu „brandul de tara“ la care Agentia pentru Strategii Guvernamentale lucreaza de doi ani. Campania mizeaza pe cuvintul inventat „Fabulospirit“, pentru ca ministerul nu a identificat nici o alta trasatura pur romaneasca. "
3 mil euros campaign to repair romania's image.I'm really looking forward to this campaign.
I just don't get it.
I mean it is difficult to brand romania but fabulospirit?
Do you feel the fabulospirit? What does it mean?
bogdana wrote about it too
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brand
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