1. take a picture of yourself naked
2. package shot plus logo
3.save it in a printable format.
4.send it to paper.
Easy isn't it?
"This guy created a fake ad for Gucci using a photo of himself, and asked the Swiss weekly SonntagsZeitung to run it, which it did. He also told the paper to send the $50,000 bill to Gucci, which it did. Now the paper is trying to find the guy, which it can't."