IN2U

''She likes how he blogs, her texts turn him on. It's intense. For right now''

the text is real and it's for the new frag by calvin klein.eau de blogger.IN2U

"CK has actually branded them(13-25-year old market segment of technology users) 'technosexuals' and believe it or not, has copyrighted the term in case it catches on. The new fragrance is called CK in2u – note the ‘hip and cool’ use of texting language to appeal to the world’s youth."






















via nytimes and livingbrands