Baby, we need to have a talk.

Dear Apple,

This is Oana. I've loved you ever since my first iPod. 64 gb of music. It seemed like heaven. It was that old model, with a wheel, I hope you remember. One of those that didn't have a replaceable battery. Oh, the drama when it broke. I loved it so much, I had to dissect it to figure out the magic inside, I'm a geek you see? When I did that, there was a loose contact, a wire sticking out, which I cured with some tape. That first iPod works 8 years after. 

But see, I didn't have an iPhone, nor desired one, nor worked on a mac. 

You seemed too beautiful to me. 

You seduced me with the touch. So I decided to get an iPhone. Oh, the drama of a lost one, the drama of a broken screen, you know what I'm talking about. 

The mac came last to join the happy family of screens and endless possibilities. 

The iPad because I moved so I needed to compress all my books. 

Now I'm listening to a meditation audiobook on my iPhone6. Oh, love it. 

But baby, it doesn't have a fucking bookmark on audiobooks? Are you fucking kidding me? See? I got a kindle as a present. I would have never betrayed the shinny luminous iPad for bedtime reading. But you know what? Kindle rules when it comes to reading. It's uglier, it's true and Gooooood, it takes me 45 seconds to write something which would have been 10 on you. But it works beautifully. 

I can bookmark shit. I can take my time. 

I don't want to download an app that helps me bookmark an audiobook. It's scratching my left ear with my right hand, after I managed to get rid of the bag and the rainproof jacket, in a crowded underground. Your built in app can do that. 

Amore, just put a fucking bookmark sign there. You don't need a whole design department to do it. 

So please step up the game and deliver what made me fall for you. That brilliant user experience. The common sense of longlasting great design. Maybe it's time to read Steve Job's stuff again. Do it on a kindle. Be disruptive, again. 

Thank you, babe. 

I made my will today.

I made my will today and I'm not happy with it. What do I leave behind and to whom? I'm not going to bold shout this. Nor italic hint this.
I'm going to make a new will this time, next year.
Hope I'll be happier.

Have you made a will this year?
What did you find worthy of leaving behind?
I'd so much like to know.

ROI looking good?

For every civilized human being that was connected yesterday to any kind of news channel, events in Paris were simpy revolting. 

Except for the marketing team at Tesco and the editorial team behind Metro, self entitled "world's most popular free newspaper". They were not on the planet. They had a core meeting somewhere in Saturn, about conquering new teritories and you know how interstellar wifi works. It's still in its early days. News travel with sublight speed. It takes a while to reach Saturn. 

This is the only explanation I could find for this morning Metro running a full cover advertising Tesco.

I understand Metro is a free newspaper, thus relying on advertising. I also believe that when the core concept of the media you're using is threatened, you as a newspaper and you as someone who uses it as a part of the media plan, you stop doing those powerpoints presentations and brainstorming sessions for company's monthly newsletter. You forget about brand awareness. Your common sense descends back and you realise that you can, for a day tell Tesco that they can have the cover tomorrow. Today, we have more important things to write about. And you, marketing team behind Tesco, you can either sack Metro, or just say, you know what, we're going to run the cover. Make it black. Write something empathic. Be human. Or just don't run the ad. 

SHAME marketing team at Tesco, shame editorial team at Metro.